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dc.contributor.author黃仁宏en_US
dc.contributor.authorHUANG JEN-HUNGen_US
dc.date.accessioned2014-12-13T10:38:07Z-
dc.date.available2014-12-13T10:38:07Z-
dc.date.issued2001en_US
dc.identifier.govdocNSC90-2416-H009-003-SSSzh_TW
dc.identifier.urihttp://hdl.handle.net/11536/95087-
dc.identifier.urihttps://www.grb.gov.tw/search/planDetail?id=637072&docId=119043en_US
dc.description.sponsorship行政院國家科學委員會zh_TW
dc.language.isozh_TWen_US
dc.subject廣告效果zh_TW
dc.subject跨文化比較zh_TW
dc.subject廣告代言人zh_TW
dc.subject負面訊息zh_TW
dc.subject台灣zh_TW
dc.subject美國zh_TW
dc.subjectAdvertising effecten_US
dc.subjectCross-cultural comparisonen_US
dc.subjectSpokesmanen_US
dc.subjectNegative informationen_US
dc.subjectTaiwanen_US
dc.subjectUnited States of America (USA)en_US
dc.title廣告代言人數目和負面訊息對廣告效果的影響---跨文化的比較zh_TW
dc.titleThe Impact of Number of Endorsers and Negative Information on the Effectiveness of Advertisement --- A Cross-Cultrual Comparisonen_US
dc.typePlanen_US
dc.contributor.department國立交通大學管理科學學系zh_TW
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