標題: 台灣地區手機製造廠商競爭力與競爭優勢之研究
The Research of Competitiveness and Competitive Advantage of Taiwan Mobile Phone Manufactures
作者: 郭詩誠
陳光華
Quang-Hua Chen
高階主管管理碩士學程
關鍵字: 手機製造商;生產;行銷;研發;財務;組織;資訊;六大構面;manufacture;productions;sales;marketing research;finance;orgainization;information;competitive
公開日期: 2006
摘要: 本研究藉由產業競爭分析之論點探討台灣 手機製造商之潛在競爭力與競爭優勢,界定生產、行銷、研發、財務、組織與資訊六大構面為主要架構,依據產業特性與現況設計多重的衡量構面指標之調查問卷,再透過訪談各手機製造商的資深高階主管,取得初級資料,然後參考蒐集之次級資料,對結果加以深入分析與研判。 由研究結論得知,台灣手機製造廠商善於利用低成本及全球運籌管理能力以取得競爭優勢,其優勢包括新產品開發與新製程開發、快速回應及交貨等,以提昇競爭力。 而且相關廠商資金充裕,投資意願高,能迅速擴充產能,搶佔市場商機。 整體而言,台灣手機相關產業中,不若韓、日兩國在整個產業結構的完整,最主要關鍵零組件為外商掌控,此為台灣手機產業相對較弱的一環。 而有利的是台灣在PC代工領域上有很成功的經驗,具有完整的IC半導體製造業基礎,製造技術成熟,在管理與經營糢式上有良好的經驗足以擷取,但手機產業所需的技術專業人員培植是未來產業快速成長時不可欠缺的關鍵因素。
This research intends to survey the competitive advantage and future trend of Taiwan Mobile Phone manufactures. The main structure of this research covers in six dimensions: production, sales and marketing, research and development, finance, organizational structure and information system. The primary data are derived from interviewing the senior managements of Taiwan Mobile Phone manufactures with the questionnaires designed by industry specialties and status. The results are analyzed on the basis of primary and secondary data. The conclusions are summarized as follows: 1. Taiwan Mobile Phone manufacturers fully make use of low cost strategy and efficient global logistic management to achieve Competitive advantage, which include development of new products, reengineering of production process, rapid response time and timely delivery of products. 2. Mobile Phone manufacturers maintain sufficient capital and high intention for investment to capture market opportunities at right moment. 3. In general, Taiwan Mobile Phone manufacturers rely heavily on foreign suppliers for key componentst and related production equipment However, the strength is that the successful experience of Taiwan OEM PC industries could be leveraged to Mobile Phone industries. 4. The most key successful factor is to develop professional human resources for future growth of Taiwan Mobile Phone industry.
URI: http://140.113.39.130/cdrfb3/record/nctu/#GT009461543
http://hdl.handle.net/11536/82318
顯示於類別:畢業論文