Business Diagnosis of A Semiconductor Component Distributor in Taiwan
|關鍵字:||經營診斷;半導體零組件;通路商;行銷通路;business diagnosis;semiconductor component;distributors;marketing channels|
ABSTRACT The semiconductor components are the key components for electronics industry. The applications covered the wide field of 3C(Computer, Communication, Consumer) electronics products. Semiconductor component distributors are important bridge for the suppliers and customers in the worldwide semiconductors supply chain. They perform a key role in the electronics industry. Due to the dramatic competition in the electronics industry, semiconductors supply chain form a trend of professional job assignment, then semiconductor component distributors play a more important role than ever. The primary purpose of this research is to understand the overall picture of semiconductor component distributor industry by diagnosing and analyzing with the management of distributor’s case. The first part of this research is to study the relevant literatures of the field as the theoretical basis of the thesis. Second, this research begins to diagnose and analyze the selected case company preliminarily. Then, find three possible questions face as follows mainly: 1. Aspect of the product portfolio 2. Aspect of the expenses management 3. Aspect of the Inventory policy This research reveals that it is high in proportion that the fixity expenditure takes the operating expenses in the semiconductor component distributor industry. So the size of the scale of operation is essential for semiconductor component distributors. In addition administrative decision index and performance weigh drafting that must be weighed and formed a complete set according to one's own purpose of the index , adopt the plural index to ensure that organize the systematic dynamic equilibrium while carrying out in policy.