The Competitive Advantages and Strategic Study for Taiwan’s Bicycle Industry –The Case Study for GIANT
|關鍵字:||台灣自行車業;競爭優勢;經營策略;Taiwan Bicycle Industry;Competitive advantage;Business strategy|
The usages of bicycles were developed from original simple transportation purpose to the implementation of recreational sports; while the target customers are shifted from student commuters to athletic lovers. Because of the continuous development and innovation through time, Taiwan bicycle industry has established the image of great quality in the international markets, and has become one of the most important global supply centers of bicycles and its components. However, the companies in this business now have to face the environment of intensive research and development, and they have to pursue actively the objectives of innovation and differentiation. Besides, since the bicycle market has become more and more mature, not only those companies have to focus on the research of the new technology and the developing of products with high and professional added values, but they also have to demonstrate their competitiveness by managing their research capabilities, managerial strategies and the competitive advantages in order to meet the rapid changing of the environment and market demands. The research is based on case study, using Porter, Five Force Models and realizes the competitive situation in the industry. Distinctive competencies affirm as the strengths and weaknesses of the company and it was inferred to the theoretical business strategy. Comparing to the theoretical business strategies and realistic which were from interviews. Holding the opportunity and avoid coming threats so as to frame accurate strategic and maintain long-term competitive advantages and then addresses suggestions to the company eventually.