A Study of Business Strategy and Competitive Advantages for Taiwan’s MEMS firms - The Case Study for APM Company-
Ming Shih Pu
Gin Yuan Lee
|關鍵字:||微機電;競爭優勢;經營模式;經營策略;MEMS (Micro Electrical Mechanical System);Competitive advantage;Business model;Business strategy|
The MEMS (Micro Electronic and Mechanical System) Industry in Taiwan is still in initial stage. Along with the technology progress of semiconductor Industry . MEMS industry become more and more mature. Asia Pacific countries have also invest a lots of research and development resource in MEMS technology. Taiwan MEMS business firm start from Year 2000.Due to MEMS product need to combine different technology to become an final product. To develop an MEMS product need to combine different expertise from different field so the entry barrier for MEMS product is high. Of course , There are some mature and big volume MEMS products in the world. Those products are monopolized by some of the world class firm due to patent issue. The entry barrier for those products are also high. MEMS technology goal is to integrate electrical and mechanical together to make device smaller , As long as the handset device become more and more popular. The demand for MEMS technology become realize . Therefore ,This research hope to analysis the MEMS industry , Understand the business opportunity of Taiwan’s MEMS firm . Through business model and strategy analysis and competitive advantage of the representative firm . We investigate how the firms can build up their competence advantage in the competitive environment and how they can plan the strategy directions to comply with the environment ,to survive in the initial stage of the MEMS industry.