Disruptive Innovation in Taiwan High Tech Industry—Cases of Epistar，Synnex and MiTAC
Jia I You
|關鍵字:||破壞性創新;晶電;聯強;神達;高科技產業;Disruptive Innovation;Epistar;Synnex;MiTAC,;High Tech Industry|
In recent years, Taiwanese companies compete against global companies in the international market .However, global companies have enormous resources and brand awareness, it is difficult to compete with them. Being new players in the market, Taiwanese companies should take different strategy and then have the opportunity to become the leader. This thesis is case study based by applying the theory of Disruptive Innovations. Disruptive Innovations imply that the new companies attract low-end or new customers by creating low cost, convenient and simple products. Established companies ignore such segments that a new company can invade the main market by continuously improving product’s performance. By analyzing these cases, we found that if the new one in the market wants to defeat the established companies, they must pay attention to two issue. First, there are three factors should be differentiated established companies. These three factors are resources, processes and values. Second, these factors of new players must fit emergent market demand and government regulations. Only these two issues have been fulfilled ahead for new players’ possible success of disruptive innovations.