Factors Determining Consumer Acceptance of Wireless Home Digital Media Players
Nicole Yi-Jing Shieh
|Keywords:||科技接受模式;數位家庭;無線技術;數位多媒體娛樂機;無線家用多媒體娛樂機;自我效能;易用認知;有用認知;Technology Acceptance Model (TAM);Digital Home;Wireless;Digital Media players (DMP);Wireless Home Digital Media Players;Self-Efficiency;Perceived ease-of use (EOU);Perceived Usefulness (PU)|
|Abstract:||本研究在探討影響消費者使用無線家用多媒體娛樂機的接受、使用程度，藉由科技接受模式（Technology Acceptance Model, TAM）來分析影響消費者的接受度。
The main purpose of this research is to investigate the factors determining consumer acceptance of Wireless Home digital Media Players. The research adopts Technology Acceptance Model (TAM) to explore the related factors that influence the acceptance of Wireless home Digital Media Players. The research depends on literature analysis and uses web questionnaires on a free web questionnaire company at www.my3q.com to collect data. The web questionnaire information is spread by posting the website of questionnaire on BBS site in domestic colleges and universities, and send out the web questionnaire invitations through emails. Data is collected by the web questionnaire system automatically after testers submit at the specified web questionnaire located at www.my3q.com. The collected data is processed and analyzed, statistical methods adopted in the research are frequency distribution statistics, factor analysis, reliability analysis, independent sample t-test, Levene test, Pearson, and stepwise multiple regression. The results are as followed: 1.User’s experiences to Perceived ease-of-use (EOU) and Perceived Usefulness (PU) are statistically significant. 2.Flexibility, Technology, New Knowledge Ability, and Entertainment Effectiveness and are the factors which have significant effect on the factors of Perceived ease-of-use (EOU). Flexibility gains the most significant effect among variables 3.Flexibility, Perceived ease-of-use (EOU), Entertainment Effectiveness, and Technology are the factors which have significant effect while New Knowledge Ability does not on the factors of Perceived Usefulness (PU). Flexibility gains the most significant effect among variables 4.Perceived ease-of-use (EOU) and Perceived Usefulness (PU) are the factors which have significant effect on the factors of Acceptance. Perceived ease-of-use (EOU) gains the higher significant effect between variables.
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