Exploration of Business Innovation Using Trends of Evolution - A Case Study of Taiwan Convenient Store
Ke , Liang-Yao
Sha , Y. J.
|關鍵字:||TRIZ 系統化創新方法;演化趨勢;便利商店;TRIZ (Theory of Inventive Problem Solving);Trends of Evolution;Convenient store|
1946 年蘇聯發明家G..Altshuller提出了TRIZ理論—系統化創新方法(Theory of Inventive Problem Solving)，近年來已廣泛發展於各個領域，而演化趨勢(Trends of Evolution)是系統化創新方法(TRIZ)的其中一項工具，可用來探討未來系統可能的演化方向。2004年Darrell Mann 更提出32種企業演化趨勢 (Business Evolution Trends) ，將演化趨勢應用於企業經營上。|
A convenient and efficient life is the lifestyle people look forward to nowadays, and 24-hour convenient stores have become indispensable neighbors to us. Almost all of the necessities of daily life are properly and quickly settled in a convenient store for 24 hours a day throughout the whole year.. No wonder that convenient stores in Taiwan grow rapidly in recent years. There are more than 9000 convenient stores since 2006 and the turnover also increases year by year. Convenient stores in Taiwan have become the second-largest one in retail industry , and they are only inferior to the department stores. However, are these mature enterprises at the end of their growth? Do they have opportunities to keep growing ? TRIZ (Theory of Inventive Problem Solving) was proposed by the Soviet inventor G.. Altshuller in 1946. In recent years, it has been widely developed in various fields, and the trend of evolution, which is a tool of TRIZ, can be used in predicting the future direction of evolution in the system. In 2004 Darrell Mann published 32 kinds of business evolution trends, which are developed for the enterprise as a reference of decision-making . In this paper, the business evolution trends are used to explore the business innovation of the convenient store industry in Taiwan. Through the case study , the auditor tries to find out the competitive advantage of the studied target and the potentially innovative directions as well.