A Study of Service Industrial Analysis and Competitive Strategy
|關鍵字:||競爭策略;設備製造服務;服務行銷;半導體設備;Competitive Strategy;Equipment Manufacturer Service;Service Marketing;Semiconductor Equipment|
Outstanding service advantage always plays a key role of industry competition and becomes the mainstream business model. The overall service cost reduction and service response enhancement of whole supply chain are the cooperation priority for semiconductor manufacturing customer. The primary purpose of this thesis is to understand the present stage of semiconductor equipment service business as well as the future trend. Moreover, through the benchmarking company’s case study this research will focus on the growth opportunity and the selection of competitive strategy once the manufacturing involving the downstream service business as the high risky and cyclic industry environment. Recommendations and suggestions will be addressed on the strategy which is to match the company initiatives. The research reveals that the service business has huge business potential with strong competition. Prompt response and flexibility to catch the growth opportunity and competitive advantage are the keep success factor. According to the study, because the equipment manufacturer and related company have an intimate knowledge of their products and marketing and built infrastructure, they should focus on the technology leadership and innovation, integration capability of M&A or alliance etc. to position and gain the service business.