Customer Needs Deployment for Designing Digital Video Camcorder
|關鍵字:||數位攝影機;Kano二維品質模式;標竿分析;品質機能展開;顧客需求;Digital video camcorder (DVC);Kano’s quality model;Benchmarking analysis;Quality function deployment;Customer needs|
A growing demand in consumer electronics arises due to thriving and prosperous society and the improvement of living standards in Taiwan. The consumers request the quality severely. The digital video camcorders (DVC) which can help people to retain memory in life are valued. Facing such a huge opportunity, merchants aggressively promote the new digital video camcorders which have good function and distinguishing features to raise the market share. The research applies Kano’s quality model, benchmarking analysis and quality function deployment to discuss the view of consumers and hopes to construct customer needs deployment for designing digital video camcorder by case. The approach wants to make sure that the quality of a digital video camcorder can satisfy the customers. The results reveal that most characteristics of DVC are classified must-be quality, and the second is indifferent quality. The characteristics classified attractive and one-dimensional quality are less. The results also show that the most important characteristics in consumers’ mind are the quality of frame, the durability of battery, and the dots per inch; the most unimportant characteristics are microphone, additional lens, and added internal functions. At the technology side, the designing of lens is emphasized most and the software designing is most insignificant.