An Analysis of Images and Form Features of Zen Style products
|關鍵字:||禪風意象;認知差異;造形特徵;極簡主義;產品設計;Zen style;cognitive differences;form features;minimalism;product design|
With the advance of times, the world economic structure continuously changes, the manufacturing and technology economic structure of the past has been replaced by the economic structure mainly based on feeling and experience. Considering the above background, product style is no longer limited to external form and function, but has extended to including interactive experience and emotion between people and products. The aesthetics influence and changes brought by the ancient Zen philosophy, involve the transformation of expression forms, thinking, lifestyle and value perspective. The domestic studies of Zen aesthetic in the past emphasized mostly on religion, philosophy, literature and incomprehensible semantics study; few studied its application to the product image, although some studies have subjectively applied it to design creation, they lack of objective and systematic inquiry. Therefore, this study aims to objectively and systematically investigate the correlation between Zen image and product features. First, through the literature review and qualitative interviews to explore the cognition and core value of Zen aesthetics, to summarize the application of Zen to art and design and to compare the similarities and differences of concept and form between Zen and minimalism. Secondly, the quantitative research on product images and form features was conducted to objectively clarify and further verify the result. The quantitative research was divided into two phases: the first phase of study is to explore the cognitive similarities and differences between nine styles (teahouse, tea ceremony, dry landscape, wabi-sabi, Oriental style, Nordic style, modernism, minimalism and postmodernism) and Zen style by comparing their image constitution; the second phase of study, 32 product samples (including products and products with different style) selected by focus group were evaluated by 32 design background and 38 non-design background subjects on the SD scale with 16 image vocabulary. Factor analysis and multiple regression analysis on the collected data were implicated to understand the difference of image vocabulary, preference and cognition on Zen style between subjects with different background, as well as to find out the form features that could induce Zen images. The result of qualitative and quantitative analysis indicated that the cognition difference on Zen style between designers and general people wasn’t significant. Zen image is constituted by personalized, conservative, simple, static, concise, bright, light, casual, soft, smooth, classical and warm image. It is more similar to image of teahouse, Oriental style image, and less similar to image of tea ceremony, modernism, minimalism, postmodernism. Zen style was most often applied to products of chair, lighting and container. The higher degree of Zen style a product is recognized, the more it will be preferred. The form features for inducing product‘s Zen image include prototype form with curves, removing special surface treatment, low decoration, and mixing simple color with natural materials. The result of this study is expected to provide references for product designers designing products with Zen image or for researchers in studying the feeling of Zen image.