Research for Development and Diversification Strategies of Steel Industry in Taiwan - Case Study of Mayer Steel Pipe Group
|關鍵字:||鋼鐵產業;集團企業;多角化策略;Steel Industry;Group Companies;Diversification|
Abstract The iron and steel industry stands as a country's foundation and backbone in terms of industrial development. It facilitates the growth of other important and substantial basic industries, which are derived from the downstream of the iron and steel industry, and furthermore improves the industrial structure and promotes the overall economic development as a significant function. Hence, the advancement and development of a nation's iron and steel industry is highly valued and of cause for concern for the federal government. This study attempts to understand the current situation of Taiwan's iron and steel industry, including its market dynamics and challenges. Using Mayer Steel Pipe Corporation as a vehicle to scope into the details of the steel industry, this case study seeks to understand the environment and difficulties currently faced by the steel manufacturers. Future trends are analyzed and discussed, particularly how diversification is a growing important means for the the Mayer Group's revenues and profits. It is a vital aspect of business management for Mayer Steel Pipe, to continuously implement strategic adjustments and broader thinking, in order to adapt to the ever-changing political and economical environment, such that Mayer can materialize its goals of sustainable development.