Electric Vehicle Business Model for East Asian Market
|關鍵字:||電動車;商業模式;東亞市場;Electric Vehicle;Business Model;East Asian Market|
Due to global warming and energy crisis, energy reduction and carbon saving have become one of today’s most targeted issue. In order to decrease the carbon emission produced by the traditional internal combustion engine, governments around the world have put efforts into research for ways to replace traditional fossil fuel with electricity as the mean for propulsion in the area of electric vehicle. Although technology on electric vehicles still have few problems that need to be solved, such as battery technology, cost of purchase, infrastructure, the electric vehicles itself can give rise to various commercial products and add-on values, providing new business models and opportunities. Therefore, this research will attempt to construct a business model and strategies on the future electric car industry, using SRI statistical analysis focus East Asian markets. After summing up the all the key decision factors and driving force that affect the evolution of electric car industry, factors that shape the electric car industry can be found. Next, based on event driven analysis, uncertainties can be found in the area of technology advancement, market response, and fundamental infrastructure. Thus, a business suggestion can be offered, targeting different scenarios and opportunities, making a hypothesis on the most appropriate product selections for promoting the electric car industry, as the most fundamental element of developing electric car market.
|Appears in Collections:||Thesis|