Oversea Growth Strategies for Semiconductor Testing Companies by Using K Company as the Sample
ABSTRACT The thesis is to explore how a Taiwan semiconductor testing company succeeded in oversea close culture. As semiconductor testing is one of the important link in the supply chain of semiconductor industry, it is also playing one of the significant roles in developing Taiwan High-Tec industry. Recently Taiwan’s semiconductor industry has become even more important than before as the semiconductor industry has been consolidated globally. Because of that, OEM in Taiwan is also steadily on the increase. In order to broaden business scope, OEM companies start to expand their business to overseas markets. However, the culture of each country is different; these OEM companies will encounter many problems that they have never experienced, especially in Japanese market. The culture of Japan’s semiconductor industry is very unique and quite different from any other countries, especially in the semantics of Japanese. When Japanese communicate with people from other countries, they speak in Japanese instead in English. Japanese is an indirect language in terms of semantics, sometimes Japanese says “yes” that means “no”. Such situations would make the conclusion difficult to be made when Japanese negotiates with foreigners. The case study will discuss how Taiwan’s semiconductor company to acquire a Japanese semiconductor company smoothly and successfully. The whole processes one are analyzed analyze what should do – before merging, during merging and after merging. Through the analysis, the codified experience hopefully would be helpful for Taiwan Semiconductor Companies when merging Japan’s semiconductor company in the future.