A Study of Value Creation in Medical Tourism Industry: Cases of Shin Kong Hospital and Lion Medical Tourism
Anthony F. Han
|關鍵字:||醫療觀光;供應鏈;商業模式;Medical Tourism;Supply Chain;Business Model|
Medical tourism has raised and developed around the world in recent years. Patients search for better medical service abroad and accompany with travel intention. The extraordinary medical technique and medical service let Taiwan gain fame and reputation in global healthcare market. Taiwan is also famous of vacation destination therefore tourism industry grow prosperity especially after Taiwan government remove travel ban on Mainland residents. Nevertheless, how does medical industry and tourism industry align and attract medical tourist to experience medical service and sightseeing in Taiwan thus become an important issue. This research analyzes the medical travel regulations towards Chinese medical tourist and proposes the first medical tourism supply chain between Taiwan and Mainland China. It finds out that medical institution and travel agency are core service providers in medical tourism industry and the relationship between them are cooperative and competitive. The research further chooses representative company of each service provider and analyzes the case company by business model canvas. It realized that medical institution and travel agency should co-exist in order to utilize resources better and reduce cost, expanding the pie in the long term development.