A study of blue-ocean strategies of dentist service: a case study for Hsin-Chu area
|關鍵字:||牙醫;兒童牙醫;競爭策略;competitive strategy;SWOT;dentist,;pediatric dentist ,|
Before 1995 the implement of the National Health Insurance , Medical industry is highly profitable and very closed in Taiwan, Taiwan's total dental payment system in Taiwan implemented from 1998, for the sake of a balanced distribution of dentists, health points as a main tool of government encourage dentist to suburban services. After the implementation of Taiwan's total dental payment system , dentists must serve two- year practice before the clinic opened and be into a highly competitive industry, so the dentist clinic income subjects to more restrictions. From 1990 to 2000s, Taiwan's high-grown economy, the functional requirements and aesthetic needs, dentists lead into the correction, dental implants and teeth whitening treatment at their own expense, etc., so that the dentist has become a hot line. However, professional services capabilities and attitudes is the main of patient loyal key factors, and are more important to keep long-term relationship with the patient! In this study, thinking about the strategy to enlarge the dental service market and how the dental clinics to develop in the full competition market through Weihrich SWOT analysis are the major purpose of this paper. In addition, try to propose the competitive strategy of A Dental clinics to enter international towards enterprise is another purpose.