The Influence of ECFA on The Industry of Plastic in Taiwan and The Adjustment of Business Strategy－ An Empirical Study for a Company
Because the bilateral trade is highly popular in the world, the “Economic Cooperation Framework Agreement (ECFA)” became the first choice to Taiwanese government to accelerate develop Chinese market. However ECFA is just the prior framework between China and Taiwan, under ECFA framework it also has the “Early Receipt List” to let some industry goods and service with preferential treatment to operate first in order to speed up both sides economic development. Under the ECFA “Early Receipt List”, although many Taiwanese plastic goods can enjoy tariff preferences, in the same time the Chinese plastic goods can also have 0% tariff to affect Taiwanese plastic industry’s growth. In this paper, author focus on the engineering plastic which is the most representative plastic good in Taiwan. Author analysis the engineering plastic items from the “Early Receipt List”, through the list author tries to discover some issues and problems that influences Taiwanese and Chinese plastic market now and the future. The author serves as sales manager in “G Company” which is famous engineering plastic company in Taiwan. In this paper author not only introduces the background of the Taiwanese engineering plastic industry, but also introduces G Company’s situation especially under ECFA’s affect. In the conclusion, the author applies some advices and suggestions through the G’s SWOT which is looking forward to contributing to the G company and Taiwanese Plastic industry as well.
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