A Trend Analysis of Packaged Beverages in Taiwan
There are many new types of drink developed by manufacturers. In order to attract many consumers purchase these products and go into more than 9,000 convenient stores, internet, discount stores, and other channels. The manufactories emphasized what the products are tasty and approved by National Healthy Food Permit. The types of tea and soft drink were getting popular during the year of 2006 to 2012, and the sales volumes were an immediate sharp increased year by year. On the other hand, the sales volumes of types of coffee, fruit, and vegetable juice gradually declined. The total number was 2,291,186,611 liters on the beverage market in 2012. The type of tea was at 41.9 percentages, gradually increasing year by year; particularly the PET packing, the sales volumes were the best which were 1,253,072,612 liters at 54.7 percentages. In conclusion, the secondary data analysis shows: (1) Sales volumes of beverage co-move with temperature. The tea was the number one in the sales volumes. (2) The packaged beverages are inferior goods, which have a negative relation with the economic growth rate. (3) The PET packing is the major product for consumers purchasing. (4) The sales volumes increased gradually and slightly about the types of tea and soft drink. This study investigates into the data of Taiwan’s beverage Industries Association that was observed form 2006 to 2012. Consumers trend to the beverages of tea which were related from the background of culture, while the packing of beverage was affected to convenient when consumers purchased it.