|標題:||台灣中小企業轉型的策略省思 精密機械刀具的經營與永續發展的探究 －以TK公司為案例研究－|
A Research on Transformation Strategy for Small and Medium Sized Companies in Taiwan - A Case Study of Cutting Tools Trading Company TK –
|關鍵字:||案例教學;經營策略;組織架構;波特五力分析;強弱危機分析;case study;business strategy;organizational structure;Michael Porter's Five Forces Model;SWOT Analysis|
The extension program of case analysis which is implemented in Harvard Business School has now been greatly adapted by EMBA program in Taiwan. It encouraged students to share their management practice and experience with their juniors. From the case analysis course I took in Berkeley, I strongly felt that case study which involves the analysis of its specific circumstance and current situation is very important trend and platform for advanced learning in this area. With the encouragements from professors, I followed case study methodology developed by Harvard Business School to analyze TK Co. which I had dedicated great part of my time and efforts on it. This covered the history from its start-up stage to currently a well-established and stable stage. The decision making in every critical stage for the company to grow and expand and the major strategy to confront challenges were discussed. Hope it will bring more practices on the analysis and study of Taiwan’s local enterprises in EMBA program. Small and medium enterprises have limited resources; therefore any wrong decision making in critical stages might quickly put the company with creditable track records in great difficulty. The small to medium enterprises in Taiwan all have the same characteristics of strong fighting power; therefore regardless of how tough and severe the global competition is, they all can find their own position to survive and grow. The experience involved regardless of successful or failed results are all valuable assets and wroth sharing. This thesis used case study as a starting point. Hopefully it will evoke further analysis in the class and create new thinking and strategy to the company.