標題: 應用DEMATEL探討LED照明之科技接受度
Applied DEMATEL to Explore the Technology Acceptance of LED Lighting
作者: 柯睿元
Ko, Jui-Yuan
林亭汝
Lin, Grace T.R.
管理學院科技管理學程
關鍵字: LED照明;科技接受模式;決策實驗室分析法;企業用戶採用LED照明產品之影響構面;LED Lighting;Technology Acceptance Model;Decision Making Trial and Evaluation Laboratory;Perspectives Affecting the LED Lighting Adoption of company users
公開日期: 2013
摘要: 摘 要 近幾年隨著節能概念和環境保護的興起,使LED照明產業成為受到市場矚目的新星,然歷經這幾年來廠商與政府的推廣,LED照明產品的普及率仍無法大幅成長,因此本研究預計針對企業用戶採用LED照明產品之可能影響構面進行分析。本研究首先透過相關國內外的文獻探討,最後選定科技接受模式來建構LED照明產品之可能影響構面,並搭配決策實驗室分析法(DEMATEL)方法來進行問卷之實證分析,預期能夠確認企業用戶採用LED照明產品的影響構面與可能意圖傾向,最後探討實證之數據合理性和管理意涵,以及給予未來LED照明產品行銷發展之建議。 經過本研究的DEMATEL決策實驗室法的實證分析之後,顯示影響企業用戶LED照明之科技接受度的主要影響和被影響之因子,影響因子依序主要為下列三項:『產品特性(PF)』、『態度(A)』、『行為意願(BI)』,被影響因子依序為下列四項:『知覺易用性(PEU)』、『相容程度(COM)』、『知覺有用性(PU)』和『主觀性規範(SN)』,且發現加強『產品特性(PF)』為當下行銷策略制定最重要的環節。
Abstract Because of the growing of the energy-saving concepts and environment protection, the LED lighting industry is becoming the market-anticipated new star. However, after these year manafacturers and governments promoting, the penetration rate of LED lighting products still can’t grow up faster. Therefore, this study plans to analyze the possible perspectives affecting the LED lighting adoption of company users. Based on literatures reviewing, the study selects Technology Acceptance Model (TAM) to build the possible perspectives affecting the LED lighting adoption of company users, and applies Decision Making Trial and Evaluation Laboratory (DEMATEL) to process empirical analysis of questionnaires. By the way, this study expects to confirm the perspectives and potential intentions. Finally, it would explore the rationality of the results and management implication, and suggest the LED lighting industry future development. The empirical DEMATEL research results point out the major objects that affected company users adopt LED lighting products in order are “Product Features”, “Attitute” and “Behavioral Intention”. In the other hand, the four passive objects are “Perceived Ease of Use “, “Compatibility”, “Perceived Usefulness”, and “Subjective Norm”. After all, “Product Features” is the most important part of marketing strategy making.
URI: http://140.113.39.130/cdrfb3/record/nctu/#GT070163504
http://hdl.handle.net/11536/74130
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