A study on key elements of next generation smart TV development
|關鍵字:||層級分析法;智慧型電視;發展要素;Analytic Hierarchy Process;AHP;Smart TV|
蘋果電腦的前總裁賈伯斯(Steve Jobs)曾引用達文西的名言「簡約是細膩的極致」(Less but better)，要讓一件事情變得簡單，要真正了解隱藏其下的挑戰、創造出優雅的解決方案，絕對得下很大的苦功。添加任何元素到產品中，必須要真正知道他對消費者所帶來的價值，而決定那些元素是不要的，遠比決定哪些是要的，更困難得多。
Constantly innovating the products or services has been proved to be the essential factor that helps boost the business operation of an enterprise. Take Google, the giant in the information industry, as an example. It started as nothing but a search engine but later, it integrated YouTube, Web Disk and Maps together on its website, making it indispensable for millions of users worldwide. For another example, console game providers like Nintendo, SONY, and Microsoft sell not only gaming consoles but also software solutions that keep bringing the new through the old, and therefore make random buyers regular customers. Similarly, television has migrated from a video player to a device through which people can connect with other people or devices. From the above examples, it is clear that products of one generation develop under meticulous calculation, and accordingly get to separate the wheat from the chaff, thus up-grated to become a new generation of its kind so as to attract more customers and become competing in the cost. Steve Jobs, the late CEO of Apple Inc., once quoted from Leonardo Da Vinci, saying “Less but better.” What he implied here is that, as manufacturers, user-friendliness should be the top priority when it comes to product design and development. However, it is not an easy job to simply simplify a product without looking deep into the usefulness it brings to the customers. It is more challenging than it appears to decide which should be aborted and which should be implemented. Most of the successful factors that result in the product’s profit, or lack of, is determined at early stage. To avoid subjective judgment, an objective and quantifiable method for decision making is necessary. This study is conducted through focus group discussions and hierarchy analysis, to weigh experts’ opinions on and to determine the weight for each elements of next generation’s smart TV as a guidance for the smart TV makers who are defining the product specification of new products.