Sports spectators’ enjoyment and the cognitive mechanism in viewing the phenomenon of comeback victory
|關鍵字:||逆轉勝;享樂感;懸疑感;情感傾向;期望;comeback victory;enjoyment;suspense;Affective Disposition Theory;expectation|
In this study, we tried to understand why the phenomenon of comeback victory could entertain sports spectators so much more. Using score changes, dispositions toward winning team, and viewer’s expectation as independent variables, we examined viewer’s suspense and enjoyment. There were two experiments designed to explore sports spectators’ suspense and enjoyment while viewing the phenomenon of comeback victory. In Study 1, we found that viewing the phenomenon of comeback victory was more enjoyable. Furthermore, shifts in viewer’s enjoyment were more intense. In Study 2, we examined dynamics of viewing the phenomenon of comeback victory. The result showed that score changes, dispositions toward winning team, and viewer’s expectation could affect suspense and enjoyment. The interaction effects of independent variables were more complicated in suspense than in enjoyment. Interestingly, viewer’s suspense predicted more enjoyment with lower dispositions toward winning team.