The Analysis on Competitiveness of Mobile Payment NFC Sim Film-The Case Study of M Company
|關鍵字:||行動支付;近場通訊;安全元件;手機貼膜;競爭優勢分析;Mobile payment;NFC;SE;SIM Film;SWOT|
In recent years, the mobile Commerce market has grown fast as the increase usage of mobile device and smart phone; As the mobile payment system provides more convenience and interesting applications to customers, the market trend looks positive. However, the mobile payment industries are too big to integrate. We find out that the mobile industries encounter three major problems: first, infrastructure is not completed; second, transaction security is suspicious; third, the integration difficulty of industrial chain emerges as well as in leadership fighting. Those factors have slowed down the growth expectation of NFC related business. Until 2011, the world's largest Internet company Google collaborated with telecom operators, launched the so-called Google Wallet to perform mobile payment applications. It has triggered the market expectations again. And the related industrial heavyweight manufacturers have expressed again their support to invest NFC mobile payment application development. With the manufacturers of related industries actively involved in the promotion of a large portion of the nodes can be cleaned up, the only system operators leading dispute will remain fierce. Viewed in the direction of development of this technology, the trend is clearly adverse to the financial and banking institutions, because the mainstream development of critical safety components SE(security element) will tend to be incorporated in telecom system master SIM card. Optimistic about the future market development of NFC Mobile Payment identity, The case Company M proposed mobile phone sim film SE (security element) provisioning solutions. In addition to the implementation of the payment of activating the remote payment function, it can also be combined with NFC mobile phone proximal payment applications. This program can solve the difficulties faced by the bank in this industry. This thesis focuses on in-depth understanding of the M-company's products and marketing rollout strategy, conducting SWOT analyses identifying the opportunities and threats from its external environment and exploring to view its internal core competencies, strength and weakness, and finally analyzing the competitiveness of its enterprise products.
|Appears in Collections:||Thesis|