An Analysis of Development Strategy of Paper Industry in Taiwan
|關鍵字:||造紙產業;品牌聯盟;創新策略;鑽石模型;Paper industry;Brand alliance;Innovation strategy;Diamond model|
The paper manufacture industry of Taiwan has always been viewed as traditional industry; however, the paper manufactory should be regards as a measure of the country’s economic development. The amount of paper usage can be indirectly seen the degree of development of a country's economic development and cultural level. The speed of paper usage rate is also a high positively related to the gross domestic product at a developing country or a development country. In fact, the paper manufactory industry can be a leading indicator to measure rise or fall of business cycle. After decades of economic growth in Taiwan, the paper manufactory industry has developed into a mature and saturated market. However, due to the industry outflow, dumping of imported paper pulp for foreign, raw material cost and labor costs rise, and environmental awareness arise, more intense competition and challenge are faced by the paper manufactory industry in Taiwan. Most paper products are used for books, printed advertising, package of living consumer goods, or consumer electronic products. However, the packaging products value is underestimated. Therefore, this study analyzes the paper manufactory industry development overview and structure of Taiwan, and innovation strategy, using the Diamond Model of Michael Porter. Therefore proposed that Taiwan Paper Industry may establish its own brand, product packaging combination with customers to establish Paper brand alliances and to expand the value of the paper industry innovation。And the paper manufactory industry combined with the cultural and creative design makes paper products can be applied to research and development of cultural and creative products, creating the new paper industry application market. We then propose to use the advantages of the paper industry to establish the logistic hub of the paper manufactory industry. In order to improve the value and competitiveness of paper manufactory products, this study suggests the paper manufactory of Taiwan to become a hub in the Asia-Pacific region.