Corporate governance, the core competitiveness and brand management strategy related to success-Taiwan listed (OTC) in recent years restaurant industry as an example.
|關鍵字:||公司治理;核心競爭力;品牌經營;Corporate governance;Core competitiveness;Brand marketing|
In view of recent years, our country enterprises spate listed (OTC) poor management of well-known enterprises, resulting in the investor's direct or indirect significant loss of part of company stock to new lows phenomenon, this study is based on Wowprime Corp, and Ttfb Company Limited, An-shin Food Service Co., Ltd and Gourmet Master Co. Ltd. (85 ° c), excellent enterprise for cases, the pooled analysis the characteristics of the industry, a case-by-case view of corporate governance and social responsibility practices case, our current company regulations on enterprise operating has been quite the laws and regulations which have norms, but the pros and cons of business performance, really close relationship with the corporate culture character and operators. Looking at today's investment environment, such as only a simple decree specification of the operations of the enterprise, and cannot be fully encouraged companies to sustainable development, only the business of the business philosophy, core values for the venture industry trends to carefully study and grasp the timely industry growth and profit opportunity. Sound corporate governance can prevent the operators unlawful abuse of power, safeguard the interests of investors, but the good business performance depends on the operator's ability and excellent leadership skills capacity. Finally, based on the results of this study industrial core competitiveness SWOT analysis discussed, combined with the corporate culture of corporate governance research, brand marketing, organizational strategy and social responsibility multifaceted to explore the business would be successful term as business managers know ourselves fierce competition in the operating reference.
|Appears in Collections:||Thesis|