Criteria of TFT-LCD Industry on Supply Chain Sea Carrier Selection Model-A Case Study of A Company
|關鍵字:||TFT LCD產業;AHP層級分析法;海運航商遴選;貨櫃航商服務指標;TFT LCD industry;AHP(Analytic Hierarchy Process);Sea carrier selection;Carrier service criteria|
TFT LCD產業對海運物流服務的要求除了成本上的管控外，亦重視高品質的服務與運輸時效、貨物安全、船期符合產出時間、船期頻率等規格，因此如何在眾多海運航商中找出最符合託運人需求的合作夥伴即為相當重要的問題。本研究即著重於為TFT LCD產業知名A公司建構海運航商遴選的服務構面權重模型，以AHP層級分析法針對TFT LCD產業中知名A公司做專家問卷的施行，歸納出以下結論：
After the 1970s,Taiwan began to develop high-tech industries.It need to import a lot of raw materials for manufacturing and export finished goods for selling after producing.Therefore various high-tech industries are required to find the most suitable transportation mode to complete seamless supply chain.TFT LCD industry is one of key industry which Taiwan commit to develop for a long period.Sea transport way is the main shipping mode used in TFT LCD industry cause its product usually has big volume but not heavy,only urgent cargo will use more expensive air transport way.Thus, it is more flexible on timeliness compared with consumer electronics industry. After the global economic crisis in 2008, the technology industry towards the era of low profit margins, various manufacturers all do very strict control in terms of cost.How to strike a balance between cost control and target achievement is an important goal which high-tech industries concentrate continuously. Good supply chain operations rely on supply chain partners cooperate with each other, the completion of the finished product from the raw materials and equipment supplied to the export processing require qualified and reliable transport and logistics partners to provide high quality services to complete entire daily operation of supply chain. Not only cost control,but specifications on high quality service ,transit time limitation,cargo security,sailing frequency and so on which are TFT LCD industry focus on sea logistics sevice.Thus,how to find out suitable service partner among many carrier candidates is a very important topic. This research is using AHP(Analytic Hierarchy Process)methodology and trying to construct the weight selection model for well known A company in TFT LCD industry to define the key criteria and factors on sea carrier vendor selection.The data was collected by expert questionnaires summarized in the following conclusions: 1.Case A company put great emphasis on cost control ability of shipping liners,followed by delivery ability,quality ability ,service ability and pay less attention on innovation and management ability. 2.To sort top ten service criteria which are important for case A company,we could find out the top one is shipping cost under the cost-ability level,followed by the lenth of shipping time under delivery-ability level.Then the top three is delivery accuracy under quality-ability level and top four is ability to handle emergency ,then is vessel capacity supply under service ability.The top six is reliability of sailing schedule and seven is safety and convenience of cargo transportation under quality ability.The top eight is intermodal transport capacity under delivery-ability level,then is payment term of cost ability.Finally,the last one is equipment acquirability(including container type,conditions and quantity)under service-ability level. It is easy to construct a scientific and logical weight model by this research for case A company can be applied to select shipping liners in the future.This model could speed up decision-making and avoid possible error caused from consideration factors is not comprehensive and personal preference.