Business model design for communities of transaction – A case study of Facebook community for group buying children's clothing
|關鍵字:||交易性社群;合購;商業模式;創新;個案研究;臉書;VPRC;Communities of transaction;Group buying;Business model;Innovation;Case study;Facebook;VPRC|
Due to linking and adhesion in social networks, people are getting accustomed to visiting Facebook day by day. Enormous visitors makes Facebook become the world's web portal with the highest traffic. Rapidly rising popularity attracts more and more shopping stores garrisoned on Facebook. Online stores have been sprung up like mushrooms on Facebook for the past years. What is so different between online community business model and traditional business model? How does business use the community power to innovate in their business models and gain competitive advantage in this new business community wave? In this study, we took a group-buying children's clothing store as a study case. We analyze case data through Canvas and concluded current facing problems and challenges. We furthur design a novel business model for this case through literary analysis. After verifying the feasibility of business model through VPRC model, we design and develop process for the operations of transactional community. The main contribution of this study is through a series of business model innovation and import processes to achieve four goals. First, continuously increasing the number of community members. Second, strengthening the links between shopping stores and community members. Third, increasing the sales volume to enhance community revenue. Last but not least, providing reference for other trading communities to analysis and design their own business models processes.
|Appears in Collections:||Thesis|
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