Competitive Analysis of IC Design Industry
Jung, Cho Chia
Chen, Quang Hua
|關鍵字:||併購;競爭力;SWOT;IC 設計產業;M&A;Competitiveness;SWOT;IC design house|
一個成功的併購可以協助企業取得關鍵技術、擴大市場佔有率、提高議價能力、進入新市場等經營優勢，以追求提升企業價值的最終目的。因此本研究及採用競爭力分析方法中的 SWOT分析，透過問卷訪談方式，來檢視個案A公司在併購之後的市場競爭力。 分析結果顯示，A公司大致上能夠發揮併購後的綜效，值得其他公司參考。|
In an ever changing and extremely competitive global business environment, M&A has become a more frequently deployed strategy not only for enterprises to stay on the growing trajectory, but even to stay alive as well. Key elements such as more products are widely available on the market, over supply than demand, cutting throat price wars and shortage of talented employees, have posted great challenges and are most difficult to resolve for Taiwan IC design houses in recently years. More and more experts in the field predict that we have entered a healthy M&A era for Taiwan's IC design industry, while it becomes more and more mature. It is also no longer an industry that enjoys an enviable margin with the lack of investment and skilled technical human resources. After all, it is an era that the bigger is more beautiful while the vise versa might not be true. In order to provide a total solution to the customers, M&A also becomes one of the extremely important business model to acquire advanced technologies in order to stay competitive. This yields growing M&A domino effects in the industry. A successful M&A can help an enterprise to grow by acquiring key technologies, growing market share, increasing price barging power, and easier entering new markets and territories, hence increasing shareholder's value and employee satisfaction. This study uses SWOT analysis method to exam the market competitiveness of the company A before and after the merger. The finding of Study shows that case come to pay has utilized the M&A effectively and solidifies its leadership in the market place. This study can be referenced by enterprises that have interest in staying competitive and being successful through M&A.
|Appears in Collections:||Thesis|