The Study of Key Success Factors and Competitive Strategy of Nanotechnology Industries －A Case Study of Integrated Circuit Manufacturingin Taiwan
|關鍵字:||奈米科技;關鍵成功因素;競爭策略;Nanotechnology;Key Success Factor (KSF);Competitive Strategy|
Nanotechnology, the rising technology of 21st century, is creating the new revolution of technology and industry. It not only changes our knowledge about material essence, but affects the methods of manufacturing. In the near future, novel nano materials and new devices、applications originated from nanotechnology, will spread throughout storage, optoelectronics, electronics, record media, mechanism, medicine, gene engineering, environment and resources、chemical engineering et cetera . In order to build the IC′s industry structure, we carry out the framework of Porter’s five competitive forces in this thesis. Moreover, macro-environment analysis is used to clarify the impacts of KSFs (key success factors) and competitive strategies for Taiwan’s IC manufacturing industry in nano generation. These results can help semiconductor manufacturing companies, which will invest in nanotechnology to plan future development and appropriate resource layout. Besides, they could be reference materials for related government organization in drafting national policy. The questionnaire method was performed in this study for experts from industry, government, academia, and research centre. We applied SPSS to analyze one-way ANOVA and multiply compared the investigation results. Meanwhile, a series of KSFs and effects of competitive strategies were analyzed, the further development were also explored. Our results show that, the most effective KSFs of Taiwan’s IC manufacturing industry in nano generation is the ability of manufacturing innovation, the second is the ability of technology innovation, the third the is ability of personnel training, the fourth is the ability of control manufacturing and the fifth is the ability of intellectual property rights. Nevertheless, all these investigated organizations have the same viewpoint about those five KSFs. For competitive strategies, their opinions in former three factors of cost leadership, differentiation, and centralization are closed. Moreover, most experts believe IC manufacturing is the most effective index of next generation in semiconductor industry and this industry will accomplish the benefit of scale economy during 2006~2008. Also, most of these exports believe biotechnology industry is closely related to the semiconductor industry and these industries complement each other. For semiconductor manufacturing, however, the process technology of future scale economy will be limited below 10nm. To summarize these investigation results, it is clear that these experts are confident of nanotechnology research of our country. Therefore, our semiconductor manufacturing should control the KSFs and establish appropriate competitive strategies to build beneficial industry environment. Thus, the competitive superiority of our country could be continually promoted in severe industry environment.
|Appears in Collections:||Thesis|