The Success Factors Study of Taiwan Professional Software Service Companies
Dr. Chyan Yang
|關鍵字:||專業軟體服務業;成功關鍵要素;professional software service;critical success factor|
The business strategy and philosophy of professional software service companies are different from those software companies who provide enterprise solution system and mass-market products. What is the prerequisite and niche advantage for Taiwan professional software service companies to be successful? How to play as an important role on worldwide market? This thesis tries to figure out the common and different unique strategy from two case studies – SpringSoft and Data Systems. It is expected this study could be a good reference for the new software companies who intend to explore professional service business. The conclusions of this thesis are derived from external and internal successful factors. Regarding external perspective, the influence level by these factors could be varied due to different product and service provided. 1. Information technology trend: both the software product and service have to be built upon Internet to reflect the new IT trend. 2. Industry-wide environment: it is necessary to fully realize the industrial structure for effectively deploying global market. Especially, China market is with the advantages of similar culture and same language. The fence is relatively low for entering. 3. Political and law factor: the supporting and incentive system from government will contribute much to a growing software company. 4. Society environment: identifying the major customers who really need the solution is emphasized to reduce resource dissipation and create best performance. Regarding internal perspective: 1. Business strategy: globalization is the company target. Service need to be emphasized its own value. 2. Marketing strategy: marketing can be outsourcing to professional sales companies who has more understanding on local culture and custom. Leverage effort between each other to speed up the world-wide market exploring. 3. Human resource management: company culture should be built to trigger and encourage innovation. 4. Development management: software development should be strictly controlled by software engineering for code re-use and quality control. 5. Finance management: keep good financial status to retain talent and support better product and solution development.
|Appears in Collections:||Thesis|