The Impacts of Internet and Digital Music on Taiwan Indie Bands
Professor Her-Jiun Sheu
|關鍵字:||創作樂團;網際網路;數位音樂;Indie Band;Internet;Digital Music|
An unsigned band could hardly have dreamed of getting exposure in the past. However, with the development of digital music in recent years, bands could put their music online and promote themselves on the Internet by means of their official websites or music websites. They have more opportunities to demonstrate their works now a day. Through the Internet, the listeners could download music for free. The websites indeed enable the bands to attract more fans from their online exposure. To identify the impacts of Internet and digital music on Taiwan indie bands and realize how they use Internet music at present, a questionnaire was designed to collect the data. 51 valid questionnaires were collected. Besides, the interviews and subordination data were employed to analyze how indie bands influenced by Internet and online music. The description statistic method was applied to analyze the questionnaires. After that, interviews, questionnaires and subordination data were discussed in network, market, and promotion respects. The results indicated that 68.6% respondents had put the their music online and 72.5% use music websites to promote themselves. However, disregard of other online tools such as official websites and newsletters, would decrease the effects of online promotion. In network aspect, Internet has become a channel of communication between bands and fans, though about 65% respondents still regarded the live shows as the best interacting places. In market aspect, Internet opens up new options for unsigned bands while whole world were their potential fans. However, how to get exposure among thousands of online artists in Taiwan was the most important thing for the unsigned bands. In promotion aspect, with the positive responses of online promotion effects, off-line promotion channels were also viewed valuable. The listeners are willing to pay the online music if an appropriate pricing method is enforced. In such way, the musicians in Taiwan could be encouraged and supported more. It is suggested that the indie bands in Taiwan could integrate all Internet tool based on their websites. They should also keep off-line promotions and have live show performances. It is also suggested that visioning strategy could be applied to establish the concepts of digital music paying.