A Study of Strategic Alliances and Competitive Advantages of the TFT LCD Industry in Taiwan
|關鍵字:||策略聯盟;價值鏈;價值活動;競爭優勢;薄膜電晶體液晶顯示器;Strategic Alliances;Value Chain;Value Activities;Competitive Advantages;TFT LCD|
In the Network & Multimedia age, the thin-light, spaceless and high resolution are the trend of display product. The Taiwan monitor company – CPT transferred the 3.5G TFT LCD manufacturing technique from Mitsubishi-ADI in 1997 first, and then many other investment project following it, and also have many follow-on technology licensing project about the key components of TFT LCD - Color Filter, Polorizer, Substrate Glass, Back Light, Driver IC, etc. The total investment of these was over 300 billions NT dollors, and Taiwan can challenge to Korea the 2nd rank in global TFT LCD market share and will have 32% market share in 2005. The subject of this study is to examine how the TFT LCD firms build competitive advantages by the value activities changed through the resources and capabilities acquired from strategic alliances; mainly by the trade target – Design & Process technique, Marketing & Sales channel, Manufacturing capability to analysis the motivation and classified type of strategic alliances of every TFT LCD company in Taiwan; Strategic alliances can expand the competitive scope by contract with other company to share or co-work with the value activities, and this will impact or change the structure and economic efficiency of every company’s value chain then to get the competitive advantages of low cost or differentiation. This study was carried by sending questionnaire to six TFT LCD company in Taiwan to get first class data, and collecting second class information, also according the industry structure and status of Taiwan, Japan and Korea, then to analysis the strategic alliances to competitive advantages status and the future market share of every company in Taiwan. Finally, I have some suggestion for someone who wants to operate a TFT LCD company and who want to study this industry. The result of this study indicates that the competitive advantages of Taiwan’s TFT LCD firms are : Flexibility manufacturing capability and excellent market channel , and these of Japanese firms are advanced product design and manufacturing technique and also have good market channel. So, every TFT LCD firm in Taiwan was take strategic alliances with Japanese Company to entry this industry and expand production line very quickly to get market share and low cost competitive advantages. Meanwhile, these firms also vertical allied with supplier and market channel activity to optimize and improve the coordination of every value activities to enhance company’s competitive advantages.