A Research of Competitive Marketing Strategy of Metal Packaging Container Industry on Cross the Strait (Taiwan and PR China)
Dr. Benjamin Yuan
|關鍵字:||金屬飲料罐;競爭策略;Metal Packaging Container;Compatitive Strategy|
A country beverage industry development may be used as one of the economic indicator of a country. Both are somewhat positive correlated. In turn, the packaging industry direction is functional to beverage consumption. The twentieth century market-economy is spurred by consumer behavioral patterns. This resulted in consumers detecting the health of a country economic. For example, in United States of America, the average beverage consumption per capita per year is 380 can of beverage, Taiwan is 175 can and PR China is less than 10 can, the examples illustrated that a degree of correlation exist between beverage consumption and the economy. However, it is invariable that other factor such as individual wealth influences the above comparison too. Nevertheless, it is suffice to say that packaging material consumption is a reliable indicator to measure a country economy. Currently, the Cross Strait (PR China and Taiwan) faces a reality of a supply-exceeded demand with respect of metal beverage containers. How this has happened? And what is the future direction of metal beverage container development in the Cross Strait? This dissertation is aimed to gain a good knowledge into the future development of the metal container industry of the Cross Strait. In this dissertation, the question of why Taiwan entrepreneurs flocking to PR China investing in metal container industry in the past two years will be unveiled. In addition, the relationship between global supply of metal beverage containers and the Cross Strait future development of metal beverage container will be addressed too.