|標題:||關鍵性零組件模組化之創新價值 — 以LCD監視器為例|
The Innovation Value of Key Component Modularization — A Case Study of LCD Monitor
|關鍵字:||關鍵性零組件;模組化;創新價值;LCD監視器;Key Component;Modularization;Innovation Value;LCD Monitor|
Those in the Hi-tech industry constantly face fierce competition due to the dramatically change of environment. It’s hard to keep the leading position if one ignores the environment movement. The Taiwanese Electronics & IT industry boomed at the early 80’s. Today, after twenty years, many products reached the top of the worldwide market share. Currently, it’s generally acknowledged that Taiwan has the world-class R&D and production technology. Nevertheless, the market trend is still driven by the non-Taiwanese companies in general. In a market, the higher potential a product, the more players it attracts. The pressure of price competition now could occur early in the product life cycle, and the “cost down” become one common strategy. Surely, the “cost down” is one of the most effective strategies against competition. However, besides “cost down”, many additional value can be created through innovation. This thesis presents the value innovation can bring. LCD monitor and its key components’ modularization will be used as a case to illustrate the value of innovation. The reasons in choosing LCD monitor as the case. — LCD has the advantages of being flat, light, slim, low radiation, low power consumption, etc. With little doubt, LCD will take the place of CRT to be the main stream of the monitor market. — The price competition of LCD monitor is harder than its predecessor products such as CRT. Currently, the integration and modularization of LCD panel and IC components is accelerating. This thesis will first discuss the Monitor Industry dynamics. It focuses on current LCD monitor status and the trend of key components’ modularization. Lastly, the thought of“Values created through innovation for both demand & supply side” will be discussed.