An Analysis of the Development Strategy of Telecommunications Industry in Taiwan -- Formulation, Priority and Performance Evaluation
Rebecca Huey-Ming Yen
|關鍵字:||電信服務業;發展策略;分析階層程序法;資料包絡分析法;SWOT分析法;排序;績效評估;Telecommunications Industry;Development Strategy;Analytic Hierarchy Process (AHP);Data Envelopment Analysis (DEA);SWOT Analysis Method;Priority;Performance Evaluation|
本研究在：第二章即回顧電服務業相關文獻及簡述研究使用之分析階層程序法及資料包絡分析法。第三章進入策略管理的規劃階段— 以SWOT分析法研擬與形成策略，並分析階層層級法將策略目標分類、分層級，以求得策略進行之重要性排序。亦即因應近年來國內外電信科技之急遽演變， 電信環境之整合新趨勢，分析先進國家之電信發展趨勢，研擬適合我國國情之電信產業發展策略。提供政府作為推動電信組織改組與電信業務自由化，提昇電信產業競爭力，促使電信產業健全發展之參考。
This dissertation analyzes the development strategy of the telecommunications service industry in Taiwan – formulation, priority and performance evaluation. The growth of the telecommunications industry has always been led by the development of strategic policy in the telecommunication service sector. Nonetheless, the development of priorities of the execution in accordance with the importance of the strategies in planning stage is the foremost work of the strategy management. From the perspective of management, we may categorize the strategy development into the following stages: planning, organization, leadership and controls. Next comes the execution stage: organization and leadership. It inevitably evolves into evaluation and control stages. The second chapter of the dissertation reviews papers about telecommunications service industry and describes the methodology of research conceptualization and the methods: Analytic Hierarchy Process (AHP) and Data Envelopment Analysis (DEA). The third chapter examines the planning stage of strategy management. The employment of the SWOT analysis method and the Analytic Hierarchy Process (AHP) leads the work of strategy formulation and prioritization based upon the classification and categorization of the various targets of the strategy. Due to the radical changes in the global telecommunications technology, and the trend of the integration of the changing environment the industry finds itself in, this dissertation focuses on the analysis of the trends of telecommunications development in other developed countries, and the deliberation of appropriate development strategy which if suitable for Taiwan. It is hoped that the advocation to the Taiwan government in terms of the proposal of the reorganization of telecommunication sector and the liberalization of the telecommunications service industry will helps to promote competitiveness, and to enhance robust industry development, for the telecommunication industry. The forth chapter states the evaluation and controlling stage. The application employment of the Data Envelopment Analysis (DEA) leads to the evaluation of relative efficiency of the execution of the strategy; moreover, the understanding of the benefits which the telecommunications service providers obtained. Consequently, it is an analysis of the effectiveness and a review of the overall performance of the proposed strategy. In the fifth chapter, a collective summary for all aspects of the development strategy above and the implementation has been concluded attend of the dissertation.
|Appears in Collections:||Thesis|