A Study of Key Success Factors for Start Up Companies in Taiwan Communications Industry－The Case Study of A Company
|關鍵字:||台灣通訊產業;創業關鍵成功因素;創業策略;核心能力;創業靠山;產、銷、研、人、資、財;Taiwan Communications Industry;Key success factors of start up companies;Strategies from the start up stage;Core competence;Anchor;Production, Marketing, Human resources, R&D, Information, Finance|
ABSTRACT There are few papers or theses available in Taiwan which primarily focused on studying Taiwan Communications Industry and the Key Success Factors of Start Up Companies. As the researcher has worked in the communications field in Taiwan for the pass seventeen years, this has strongly motivated the researcher to proceed this study. Additionally, the arrival of the internet era has stimulated the rapid changes of communications industry. This research first selects some public companies successfully developed since start up, and then focuses on a selected company to proceed the empirical study. It is called the A Company. Inevitably, this research covers various topics which require a lot of literature review and interviewing with high ranked people of the A Company. After this due diligence process, we have summarized the key success factors as follow: 1. Carefully formulate your strategies from the start up stage and focus until success. 2. Team up a group of complementary members to establish core competence. The communication industry is a very complicated technology field. The start up team need prepare for the challenge and build up their own core competence against other competitors with relatively abundant resources. 3. Collaborate with Anchor and work together closely. This arrangement has reduced transaction cost dramatically between the start up company and its partners. By focusing on serving its partner’s need, the alliance also speeds up the cycle time of production and marketing process. 4. Step in all aspects of company resources to reach total management. Firstly, focus on establishing the capabilities in R&D, marketing, and production. Then, managing human resources, information, and finance will be progressively implemented in the second stage. These six themes are important to start up companies for success.