Organization adaptation management--- a case study on the transformation of an agrochemical company into a biotech company
Prof. Po-Young Chu
Prof. L. P. Hsu
|關鍵字:||組織變革管理;傳統農藥;Organization adaptation management|
This thesis studies how a traditional agrochemical company in an environment prevailing with vigorous competitions renovates its technology by forming strategic alliances and reforms into a high-tech biotech company by reorganizing its infrastructure. It is found that in the process of reformation, the key point is to utilize external resources, such as those from the government and complementary assets. Governmental resources are largely technology and financial oriented; whereas those among business are mainly technology and manufacturing oriented. It is easy to get involved in corporation with such business with mutual benefit. As marketing is concerned, mutual complementation and benefit are the most driving force for collaboration. To use the external resources properly, the negotiation cost between the two parties in concern must be reduced as much as possible. And mutual trust must be established in the least while, so as to make an example of success. This is crucial for further cooperation to lead to sharing profit of the two parties. The transformation process levering external resources creates the leverage strategy of “a vast result from few efforts.” In its development, a company must keep hold of the information on the market. The goal of transformation is impossible without the entrepreneur spirit of “doing the best.” Intelligence property rights cannot be neglected in the process of reformation, as they are more important in biotech industries than in traditional ones. Agro-biotech is the trend of a new era. It is also the future of bio-pesticide industries. Currently it is not obvious how important agro-biotech or its impact is. Thus, the risk of the entrepreneur could be significant. While investment in research must go on to establish core competence, the business must sustain at the same time. Innovative business models must be considered. For example, OEM must be considered to keep heavily facilities from idle. This is a strategy that should to be overlooked in the process of transformation process. Finally, with the help from media and public opinions, we must let the government and consumers know that development in agro-biotech should not be neglected for sustaining the environment. The government must also educate its people enhancing their sense of law and regulation, such that, legal enterprises can be protected by the law. Otherwise, it is unfair to legal business entities and to the welfare of the society.