The study of the management of the new product development process in electronics industry in Taiwan high-tech field based on the case of Microtek.
Dr. Po-Young Chu
Dr. Lu-Pao Hsu
|關鍵字:||新產品開發;研發管理;研發流程;New product development;R&D management;Development process|
There are so many companies in Hsinchu Science based Industrial Park with solid financial condition and highly educated engineers. Some of them even have won innovative awards of new product development from government. Some of them have also earned a big order from their customer. However they still can not make any profit from these new products. From our research, we found this is as a result of the poor management of the new product development process. The study proposes a systematic approach to facilitate companies to manage the new product development process. The proposed approach attempt to solve the following problems: a) Product to market cycles is lengthened due to the development delay. b) The yield rate of new product mass production is too low. c) The costs of new product development far exceed the budget. d) Product can’t meet the customer needs. At first we try to brief some management theories of the new product development, to define what are the innovative products and to introduce their categories. As for case study, we introduce in detail four successful cases in new product development. We also point out and sum up the success factors in each case. Besides, we propose a conceptual diagram for managing new product development process and a flowchart of new product development. We try to make two charts in chapter 5 for reference, one is the relationship between the type of product development and the stages for product development, and the other one is a checklist to manage a new product development.
|Appears in Collections:||Thesis|