A Study of the Relationships among the Long-Haul Passenger Demography, Value and Service Quality Favor
|Keywords:||長途汽車客運旅客;個人屬性;價值觀;服務品質偏好;Long-Haul Passenger;Demography;Value;Service Quality Favor|
The highway transportation was the major choice for people in Taiwan before. However, in consideration of that the growth rates of the population and car were much higher than that of the highway system and the traffic problem has become more and more serious, Ministry of Transportation and Communication opened superhighway bus license on January 1995. This deregulation was to reduce the car growth rate, to increase the usage of MTS (Mass Transportation System), and to improve service quality by introducing more competitors into the market. This research was designed to study the relationships among the passenger demography, value and service quality favor after the long-distance bus market became a free one, where the competition is more tense. We hope this study can provide valuable information for transportation companies to target and segment the market effectively, to approach the market with proper marketing strategies, and to meet the potential customers’ needs. The conclusion as below: 1. There are differences between passenger demography and service quality favor. 2. There are differences between passenger value and service quality favor. 3. The interaction between from passenger demography and value.
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