A Study of the E-Business Strategies of Physical Enterprise From Transaction Cost Perspectives
|Keywords:||網路化策略;交易成本;價值鏈;創新;E-Business Strategies;Transaction Cost;Value Chain;Innovation|
The e-business already has been a trend for all companies in the world. This concept of e-business enables the enterprise to reconsider how to create more advantages and consolidate its competence of competition by Internet to be the market giant. How does the business make its e-business successfully and what're the key factors? This following study will attempt to attribute to the successful mode of e-business from the perspective of transaction cost through exploring the domestic physical business which has developed e-business successfully. This Research takes two B2C companies, SWEAR and EZ Travel, and two B2B companies, SWEAR and one semiconductor manufacturing company, as subjects. The study will not only make a comparison on these two groups by the methodology of comparative case studies but also explore how have the e-business strategies reduced the transaction cost through the structure of value chain and the characteristic of network identity. The results of this study show that from the value chain aspect the physical enterprise have a more consolidated position on taking care consumer need, reducing the transaction cost among the member of values chain and creating the value-added service for transaction partners. From the relationship between e-business strategy and transaction cost aspect, the business uses e-business strategy to cut down the searching cost for their customers, the contract cost of negotiation and supervision and to raise up mutual switching cost. From the aspect of successful element to say, the main influence of successful e-business is to focus on their customers, providing consumer-oriented services, combining the virtual and physical substantiations, possessing useful management knowledge and innovating continuously. Besides, B2B Company should enhance the integration of the process of supply chain and the information sharing with downstream and upstream partners. B2C Company should strengthen the interaction with customers and assure the secured transaction.
|Appears in Collections:||Thesis|