The Key Successful Factors of Project Management of New Product Development─The N Corporation
Dr. Po-Young CHU
|Keywords:||專案管理;關鍵成功因素;創新管理;互補性資產;新產品開發;Project Management;Key Successful Factors;Innovation Management;Complementary Assets;New Product Development|
This thesis is to study the key successful factors of managing a project of new product development – the printer business unit of N corporation in the optoelectronic industry. It first collects and organizes the literatures to establish the framework of project management. Then the researching further studies what the key successful factors of project management would lead to the excellent performance of new product development. Finally, we take the example from N corporation, then further explore the implications of the innovation management. The handy printer and its media are categorized as the optical outputs in the optoelectronic industry. The new product development project finally failed. The literatures indicate that 3 ideas successfully developed out of 11 newly creative ones, and only 1.3 products fostered into the market; finally 1 product successful after being marketed. The point is how to find out the root causes during the process, to resolve the problems and to improve the new product development success rate. Then systemizing the process into corporate capabilities and competence is the purpose of this thesis. A successful project must achieve all the key successful factors; if one of the factors is not achieved, the project won’t succeed. So turning a project into the excellent new product development has to simultaneously consider the corporate internal, external environment and the properties of the project, to fit with the resources, technology as well as the systematically feedback from the early stage; these processes are undoubtedly important. The new product development is the implementation of innovation management. So to profit from the innovation, there are three perspectives to elaborate, namely regimes of appropriability, the dominant design paradigm, and complementary assets. The sound strategic selection of leveraging the complementary assets to build up the core competence can profit enormously from the innovation. Also from the implementation of the new product development, the effective and intensive communication can reduce the problems to a minimum level at the beginning of development. Continuously effective communications reduce the uncertainties during the process and then increase the possibility of success. Innovation has become more and more important while facing globalized market, changing technology, competing human resources and investment. The corporate has to compete against the others by strategically applying the information technology as well innovation management to building up the product commercializing capabilities for business prosperities.
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