A Study of Strategic Alliances and Competitive Advantages of the Fixed Network Telecommunication Service Providers in Taiwan
York Y. Woo
|關鍵字:||策略聯盟;競爭優勢;固定網路;Strategic Alliances;Competitive Advantage;Fixed Network Telecommunication|
2000年3月19日晚間九時四十分，21世紀影響生活型態最鉅的固網開放結果終於塵埃底定，最後由東森寬頻電信、新世紀資通及台灣固網三家順利取得固網經營執照，代表我國已進入完成電信自由化的最後一個階段，固網業務開放之後將加快我國網路基礎建設的進度，使我國能及早進入寬頻的新世紀，提昇了現有的頻寬建設之後，才有資源與能力往朝網路軟體與內容發展。有了頻寬，隨選視訊（video on demand, VOD）、遠距教學、電子商務等各種數據、影像、多媒體的服務將不再是空想，許多超乎我們想像的新商品或服務更將接踵而來。
It had started a fashion of deregulation of telecommunication market and influenced most of the countries around the world since AT&T was sentenced to break up into seven RBOCs by the government of United States, and the pace of deregulation went even faster after the breakup. Under policies such as development of the Asia Pacific Operating Center and joining the World Trade Organization, our government also deregulated the market and modernized the infrastructure as planned to. The situation that the Directorate General of Telecommunications operated telecommunication services and supervise itself at the same time was no longer seen since new telecommunication law had been put into practice in 1996. Our government deregulated value-added service market in 1989, CT-2 service market in 1995, four wireless telecommunication service markets in 1997, and satellites telecommunication service markets in 1998. These actions had showed the determination to liberalize the market. The result of fixed network telecommunication service license campaign came out on March 19, 2000, and three out of four companies got the license, which were Eastern Broadband Telecom Co., New Century InfoCom, and Taiwan Fixed Network Telecom. It means that our country has entered the last phase of the deregulation, and liberalization of fixed network telecommunication market could hurry the pace of construction of the infrastructure and pass to new century of broadband. We would have resources and capabilities to develop the software and content after upgrading the band of network, and more and more new products or services such as video on demand, e-commerce will be realized and come alone. This study is to examine the strategic alliances and competitive advantages of the candidates who applied the license of fixed network telecommunication service and is carried by interviewing managers of the four candidate companies, including Eastern Broadband Telecom Co., New Century InfoCom, SaveCom InfoCom Inc., and Taiwan Fixed Network Telecom. The subject of this study is to understand the practices and regulations of fixed network telecommunication market in other countries, so can I make suggestion on ours and figure out the competitive situation, competitive strategies, and other practices of our market. It also helps me to understand the fixed network telecommunication industry and practices of business management by documenting the process of deregulation and interviewing the high-level managers.
|Appears in Collections:||Thesis|