Investigation of Operational Problems for Satellite Taxicabs– The Case of T Company
Dr. Lawrence W. LAN
|關鍵字:||衛星計程車;智慧運輸系統;營運問題;satellite dispatching taxicabs;intelligent transportation systems;operational problems|
Under the policy of developing intelligent transportation systems, a T satellite taxicab company was established, which introduced the computer aid dispatching system from Singapore and started its operation in Taipei area in September 2002. However, due to some internal and external factors, the company ever changed its owner, shut down the business and then reorganized. This thesis attempts to investigate the operational problems that the T company has encountered ever since its operation and to identify some critical factors causing the company to keep business in the market. It is hoped to provide useful information to other companies which intend to introduce similar satellite dispatching system. The investigation has shown that on the passenger demand side, the T company made improvements in the dispatching management system in addition to the innovative marketing strategy. The on-call services reasonably met the consumers’ demands. On the company operation side, despite the fact that the highly customer-oriented service won the recognition of the passengers, failure to recruit sufficient taxi drivers has caused a serious imbalance between supply and demand -- more and more passengers were discouraged from using the T taxicabs due to long waiting time and a vicious circle was gradually formed. As a consequence, a long-term deficit has been gradually formulated, which deemed the T company transference of ownership, shutdown of business and reorganization. For the dispatching system, the drivers are quite satisfied with the modification of dispatching logics that curtailed the assigning time and resulted in the backflow of customers. In addition, the flattening of the organization made the drivers more interdependent, another key factor to revitalize the business. From the T company case study, it is found that the cost of establishing a satellite taxi system is high and it is almost infeasible to transfer all the costs to drivers. The case study also shows that marketing of the consumers, maintenance of the company image, reduction of the operational costs, enhancement of the system reliability, and fairness of the dispatching are the key factors to success.
|Appears in Collections:||Thesis|