Title: Pricing schemes for digital content with DRM mechanisms
Authors: Li, Yung-Ming
Lin, Chia-Hao
資訊管理與財務金融系 註:原資管所+財金所
Department of Information Management and Finance
Keywords: Digital content;Pricing scheme;Digital Right Management;System collaboration;Content quality;Network diffusion
Issue Date: 1-Nov-2009
Abstract: In this paper. utilizing game-theoretic model, we examine the impact of collaborative structure, content quality, and network environment on the development of pricing scheme and DRM protection policy of digital content. DRM protection level decreases and pirating activities becomes relatively tolerable as the content provider and platform provider operate collaboratively. Depending on the market structure, higher content quality may strengthen or weaken the adoption of DRM. However, it would seem that, as the network environment becomes more decentralized and uncontrolled, weaker DRM protection should be a better strategy. (C) 2009 Elsevier B.V. All rights reserved.
URI: http://dx.doi.org/10.1016/j.dss.2009.05.015
ISSN: 0167-9236
DOI: 10.1016/j.dss.2009.05.015
Volume: 47
Issue: 4
Begin Page: 528
End Page: 539
Appears in Collections:Articles

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