The Analysis of Competitive Strategy of Taiwan Wireless LAN Industry －A Case Study of D-Link Corporation
Dr. Chyan Yang
|關鍵字:||競爭策略;無線區域網路;個案研究;友訊科技;Competitive Strategy;Wireless LAN;Case Study;D-Link|
According to the report of MIC in 2003, more than 90% wireless LAN products are developed and manufactured by Taiwan companies, and shipped and sold globally with various of worldwide brands. In this thesis, indurstry experts from upstream and downstream vendors, competing companies and D-Link top management officers are first interviewed to identify how LAN leaders can use their advantages and set up their strategies to cut-in the new wireless LAN market. Then, a case study of D-Link is used to verify the effectiveness of these strategies since D-Link has become the No.1 WLAN provider in the world in few years. Finally, the successful strategy and competitve edge of D-Link are covered; including the cost leadership strategy based on its manufacturing advantage, the differentiation strategy developed from its leading technologies, and the focus strategy in its market penetration efforts. I hope this thesis will be a useful reference for those LAN leading companies that would like to enter wireless LAN market by following D-Link’s model.
|Appears in Collections:||Thesis|