A Business Model Innovation of a Mature Industry—a Case study of “A” Company
|關鍵字:||核心能力;品牌策略;關鍵技術;創新策略;Core Competence;Brand Strategy;Key Technology;Strategy Innovation|
Footwear traders which are amid traditional industry have run into difficulty. In the past, footwear traders operated as a broker (so-called middleman) used to have some decent profit. Due to the tendency of information transparency, brokerage has been substituted by the “go-direct” business model progressively. In the recent supply chain of the direct business model, how can the middleman confront with such a problem? “A” company is a representative player in this area. How has she faced this problem, and then created her niche, built up her unique value and core competence to break through it? This thesis is a case study of “A” company explaining in details how she developed core competence by innovation, and how she built up a mechanism by way of creating the most important value in the supply chain. It also proposes an assay together with suggestions regarding strategy and operation model to those in the similar situation in the industry alike.
|Appears in Collections:||Thesis|