An Analysis of Key Successful Factors of Taiwan IDM Companies:A Case Study of Winbond Corporation
Wen Hao Liang
|關鍵字:||半導體產業;整合元件製造商;因子分析;Semi-conductor industry;Integrated device manufacturing;Factor analysis|
The situation of global semiconductor, referring to end-application products of semiconductor, low-price computer is asking for low-cost and high-volume, the big-scale company with economic production level, it only can survive, and the other company only can survive in the market which emphasized small-scale, and change elastically. Semiconductor industry is mature in our country. The successful factor to win is with professionalism and efficiency. But the company over-concentrated on specific products such as information products, which grows up-and-down seriously in the business cycles. For the angle of long-term management, it can not only pursue manufacturing in Taiwan Semiconductor industry, we should focus on creation to have the advantage of any contest. Most of Taiwan companies take cost-down as strategy, but it is easily catched up by the neighboring company, the entrepreneur must go ahead of strategies with differentiation that go through the examination of valued-chain, produced high-valued products. The oversea IDM companies are better than local IDM on economic-scale, capital investment, R&D ability. Local IDM companies can’t compete with oversea IDM on R&D, but also lowering the cost of manufacturing operation, and face the cost pressure form IC design house, it is said in difficulties. Therefore, the study go with factor analysis and case study, offering some suggestions to local IDM: to be the leader of specific products, IDM-dividing, focusing thoroughly.
|Appears in Collections:||Thesis|