Title: 感性工學執行程序之構建
A Concise Procedure for Executing Kansei Engineering
Authors: 許書瑋
Hsu, Sue-Wei
Chao-Ton Su
Keywords: 感性工學;感覺意象;眼鏡框;Kansei Engineering;feelings;image;glass frame
Issue Date: 1996
Abstract: 感性工學是一種轉換顧客感覺成為產品設計的人因工程技術,其不僅能幫 助生產者了解消費者的感受和需求,更能為顧客提供選擇的建議案.本研究 提出完整的感性工學執行程序,主要步驟包括:主題界定,相關情報收集,代 表性樣本的萃取,感性評量實驗,感性用語的萃取,產品元素和感性用語關 聯性的建立;其中本研究乃建議以類神經網路聯結產品元素和感性用語的 關係.另外以眼鏡框為示例進行相關流程,並導出眼鏡框樣式和個人形象塑 造之關係.經過解析,可得各眼鏡樣式造成的心理感受及鏡框之間形象塑造 的相似程度. Kansei Engineering is an ergonomic technology for translating human feelings into a product design. There are three types of Kansei Engineering procedure. Type I is the category classification. Type II uses the computer system to transfer the customers' image to the design details. Type III utilizes a mathematical model to reason the ergonomic design. This study presents a procedure to execute Kansei Engineering based on Type II. The proposed procedure involves the following steps: define the main theme, accumulate theme-related information, extract the representative product smaple, proceed with Kansei evaluation expreiment, extract the representative Kansei words, and establish the relationships between design elements and Kansei words. In addtion, the glass frame is utilized to demonstrate the effectiveness of the proposed procedure. Implematation results demontrate that each glass frame composes different psychology feelings and similarities among the glass samples.
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