Operation Model Analysis and Supply Chain Design for Notebook-Computer Industry
|關鍵字:||灰關聯分析;供應鏈設計;筆記型電腦產業;多目標決策分析;Grey Relational Analysis;Supply Chain Design;Notebook-computer;Multi-objective Decision|
The operational models of global supply chain primarily include the business model (OEM/ODM) and the process model (BTF/BTO/CTO). This research aims to understand the specific characteristics within different operational models used to achieve firm operational targets. An empirical study in Taiwan is illustrated through the questionnaires and depth-interviews. The Data were collected by means of in-depth interviews with senior managers in the relevant area in 12 notebook computer manufacturers in Taiwan. In the Interviews we asked the managers in terms of 4 dimensions inclusive of “supply chain targets”, “supply chain management efficiency”, “strategic alliance” and “logistics facility locations”, totally there are 64 initial factors, which they used to analyze and compare each of six main operational models, and thus to help them decide whether or not they should use the model in their attempts to achieve their various targets. Grey Relation Analysis (GRA) method is used to identify the key factors in global supply chain; different factors stresses in different operational models are chosen and comprise reference models reflecting practical global operations. These reference models provide more concrete description of the differences in global operational decisions. The hidden knowledge of the cooperative relationship between manufacturers and multinational brand companies can then be systematically described. These findings could be helpful to further strategic analysis. More integrated and coordinated operations are necessary for contract manufacturers and multinational Brands in shortening lead-time and quickly responding to customers’ needs. These challenges drive Taiwanese manufacturers to make efforts to redesign the supply chain for the purpose of gaining successive advantages in global operations. Supply chain can be divided into strategic level and operational level. Models had been developed for optimizing supply chain operations at these two levels. Supply chain literature reveals a gap in the integration of strategic and operational supply chain models. Strategic and operational considerations have not been extensively discussed and integrated in a comprehensive way of thinking and model formulation. In this research, the characteristics and developments in different supply chain models are introduced based on the coordination between contract manufacturers and multinational brand companies. Based on the key factors selected from different operational models, we further explore the interactive activities and developing trend in global operations in a comprehensive way of thinking. Concepts of an integrated multi-objective supply chain design model are developed for simultaneously considering strategic-level and operational-level planning. Decisions in strategic-level planning have direct impacts on operational-level planning, and vice versa. As an extremely challenging but significant issue in SCM, uncertainty represents a primary difficulty in the practical analysis of supply chain performance. Supply chain planning should address flexibility, reflecting the ability to absorb uncertainty from randomness in material/product supply and market demand. This research proposes a supply chain design model based on the decisions tradeoffs in strategic-level and operational-level planning. Multi-objective decision analysis is performed so that a performance measurement system based on cost, customer service levels (fill rates), and Flexibility (volume or delivery) can be adopted. This measurement system provides more comprehensive measurement of supply chain system performance. The proposed model herein helps in (1) the design of efficient, effective, and flexible supply chain systems and (2) the evaluation of competing supply chain for the notebook-computer industry.
|Appears in Collections:||Thesis|
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