Partnership between Wafer Foundry Services and Their Customers-from the Perspectives of Customer Service
The formation of a successful partnership between wafer foundry suppliers and their customers has become an important way for the suppliers to maintain their competitive advantage. The objective of this research is to study the characteristic of the partnership; the partnership between wafer foundry suppliers and their customers; and the insight into how to better manage these relationship to ensure success Results indicate that the primary partnership success factors are: communication behavior, level of interdependency, and partnership attributes. It also indicate that the level of how these factors affect the partnership formation are varied from the attribute of customer, the operation output, and those special contracts between firms. In addition, from the value chain point of view, the result also shows that some of the end customers are also affecting the relationship between firms. Based on the study, the research suggests that a timely response and flexible decision making system is essential for the foundry supplier; the research also suggest that only with the fulfillment of what customer is really looking for can reach a successful partnership formation, and it should be reviewed at different stage of the relationship between firms.